In early summer 2025, Bvlgari, the storied Italian house of high jewelry, unveiled the grand finale of its “Color Journey” with a dazzling capsule collection dedicated entirely to the tourmaline—a gemstone as vibrant and multifaceted as the journey itself. With thirty kaleidoscopic creations, the collection is a triumphant tribute to a stone whose very name, derived from the Sinhalese word Turamali, means “stone of many colors.” Tourmaline is the perfect emblem for a brand that, since the 1950s, has dared to value chromatic brilliance over traditional metrics like rarity or price.
Bvlgari’s “Color Journey” began in 2021 with an electric celebration of neon-blue Paraíba tourmalines. Over the years, the series has spotlighted a spectrum of under-celebrated gems—spinels, emeralds, sapphires—each chapter a love letter to the endless possibilities of color in high jewelry. In this final act, tourmaline takes center stage in all its rainbow-hued glory, elevated by the house’s unmistakable design DNA: bold cabochon cuts, saturated color contrasts, daring volumes, and sculptural Roman heritage aesthetics.
As Bvlgari’s Creative Director and Gem Buyer Lucia Silvestri describes: “Color has always been the heartbeat of Bvlgari’s creativity—it is part of our DNA, our identity, our vision of the world. With Color Journey, we revealed the unexpected beauty of lesser-known gemstones. Tourmaline, in all its chromatic freedom, represents the culmination of this journey.”
The capsule features seven standout necklaces—testaments to Bvlgari's fearless use of color and architectural design. Among them, the Neon Chromatique necklace dazzles with seven crisp green tourmalines totaling 108.75 carats, contrasted by seven soft pink stones, sleek black onyx chevrons, and droplets of deep purple amethyst. It’s a chromatic clash that somehow sings in harmony.
The Serpenti Blush Chain, meanwhile, coils seductively around the neck with two pear-shaped pink tourmalines close to 30 carats each. The rose gold links, paved entirely in diamonds, form the infinity symbol, evoking a hypnotic interplay of femininity and strength.
The Velvet Eclipse plays a more cosmic tune, pairing the fiery intensity of rubellites with the soft glow of pastel-pink kunzites and stark onyx inlays, culminating in a 37.25-carat rubellite centerpiece that radiates with celestial drama.
Other highlights include the Symphony in Pink, where glossy rubellites drip like syrup from a rose gold chain, and the Aurora Rubra, whose 60+ articulated modules cradle crimson rubellites and amethyst beads in a sunset-inspired gradient.
The house’s roots trace back to the optimism of postwar Italy in the 1950s and 60s, when the Bulgari brothers (Paolo, Gianni, and Nicola) ushered in a new era of bold Roman opulence. Lucia Silvestri, who apprenticed under them, carries their legacy into the present.
Similarly, Kate Hudson graced the red carpet in a Bvlgari necklace featuring blue tourmalines paired with a midnight gown—proof of the gemstone’s magnetic stage presence. Salma Hayek, meanwhile, opted for Lorraine Schwartz emeralds, reaffirming the growing dominance of colored gemstones over traditional all-diamond looks.
Against this backdrop, Bvlgari’s celebration of ethically sourced tourmalines feels timely and compelling—bringing storytelling, aesthetics, and responsibility into a single, dazzling frame.
The Color Journey finale, with its blend of technical mastery, emotional depth, and star power, doesn’t just satisfy the eye—it offers content gold.
Whether on the red carpet or in the digital marketplace, this is high jewelry as only Bvlgari can imagine it: chromatically free, spiritually fearless, and eternally Roman.
Then there's the Tubogas Green Leaf choker, where the flexible Tubogas mesh—known for its mechanical brilliance—is punctuated by three 38.5-carat green tourmalines and two vivid pink ones, resulting in a piece that feels at once fluid and sculptural.
The Verdant Harmony necklace, fit for a Roman goddess, showcases a 42.96-carat cushion-cut green tourmaline set into a design that references Bvlgari’s Roman heritage.
These pieces are more than just jewelry—they’re visual poetry that departs from the conventional pantheon of diamonds, rubies, sapphires, and emeralds. Bvlgari's embrace of semi-precious and precious stones in rich, saturated hues has long set it apart from more restrained, Parisian high jewelry styles.
In today’s high-performing luxury marketing landscape, keywords like “green tourmaline jewelry,” “sustainable gemstone sourcing,” and “celebrity red carpet jewelry” consistently deliver top CPC returns. Unsurprisingly, Bvlgari’s Color Journey finale has become a magnet for clicks—and celebrity endorsements.
At the 2025 Golden Globes, global brand ambassador Zendaya stunned in a Bvlgari high jewelry necklace featuring over 48 carats of diamonds and a central tourmaline, paired with a coordinating ring. Her look quickly became a viral moment, garnering fashion headlines and sparking jewelry trend reports.
At Bvlgari’s Polychroma launch event in Rome, stars like Lisa (BLACKPINK), Priyanka Chopra Jonas, Viola Davis, and Liu Yifei showcased new Color Journey pieces. Each brought a distinct persona to the designs—from Lisa’s futuristic Serpenti Sunburst to Priyanka’s rich Cornucopia Gems ensemble. The event, staged like an immersive color symphony, reinforced Bvlgari’s vision: jewels as extensions of identity, emotion, and culture.
For Western high-net-worth clients, these pieces are not only objets d’art but narrative tools—infused with artisanal craftsmanship, responsible sourcing, and digital traceability. Consumers now ask: Where was the gem mined? Who cut it? What’s its story? In this context, tourmaline becomes the ideal gem for the modern connoisseur: expressive, ethical, and exceptional.
Colored gemstones—especially tourmaline—have also become red-hot in secondary markets. With stories that connect back to creative directors like Silvestri and high-profile moments worn by global celebrities, they command increasing value and visibility.
Vintage pieces worn by Elizabeth Taylor and Richard Burton, featuring cabochon-cut emeralds and diamonds from Bvlgari, are now legends, regularly commanding record prices at auction.
Sustainability has also become a powerful narrative force. Brands like Chopard have long championed Fairmined gold and fully traceable supply chains, while designers like Alexandra Mor use sustainable Amazonian seeds in fine jewelry as ivory alternatives.
As digital marketing teams know well, topics like “celebrity tourmaline necklace,” “high jewelry sustainability,” and “diamond-alternative engagement rings” drive both engagement and conversion.
In the end, Bvlgari’s farewell to the Color Journey isn’t a goodbye, but a crescendo. With tourmaline as its muse, the brand has reaffirmed its position not just as a jeweler, but as a narrator of color, a purveyor of joy, and an architect of emotion.